Links for Printed Materials: Cards, Posters and Events
When a URL goes on paper, correcting mistakes can be expensive. Prepare robust links for printed materials.
Printing changes the link strategy
A post can be edited later. A printed poster cannot. Physical materials therefore deserve stable addresses and careful validation.
Use a layer you can update
A controlled address can point to the current campaign page, allowing the printed item to remain useful when the destination changes.
Test before sending to print
Open the link on desktop and mobile, verify the destination and test the QR code. The best time to find an error is before printing.
Support more than one behavior
A poster may need to work for QR scanners and people who type an address manually. A short alias can help.
Record what was published
Keep the publication date, destination and purpose. This makes it easier to identify which campaign is active when several materials are circulating.